IGNOU BNM 34 SOLVED ASSIGNMENT
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BNM 34: DigitalL Brand Management
| Title Name | IGNOU BNM 34 SOLVED ASSIGNMENT |
|---|---|
| Type | Soft Copy (E-Assignment) .pdf |
| University | IGNOU |
| Degree | BACHELOR DEGREE PROGRAMMES |
| Course Code | BAFJDM |
| Course Name | Bachelor of Arts (Journalism and Digital Media) |
| Subject Code | BNM 34 |
| Subject Name | DigitalL Brand Management |
| Year | 2026 |
| Session | - |
| Language | English Medium |
| Assignment Code | BNM 34/Assignment-1/2026 |
| Product Description | Assignment of BAFJDM (Bachelor of Arts (Journalism and Digital Media)) 2026. Latest BNM 034 2026 Solved Assignment Solutions |
| Last Date of IGNOU Assignment Submission | Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam). Semester Wise January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam). July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam). |
| Format | Ready-to-Print PDF (.soft copy) |
📅 Important Submission Dates
- January 2026 Session: 31st March, 2027
- July 2026 Session: 30th September, 2026
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• Guidelines: Strictly follows 2025-26 official word limits.
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BNM 034 (January 2026 - July 2026) - ENGLISH
BNM034: DIGITAL BRAND MANAGEMENT
Assignment - 14
Due Date: 31st March for TEE June and 30th September for TEE December.
Please check the website for the latest update on due date.
Assignment Code: BNM-034
January 2026/July 2026
Maximum Marks: 100
Weightage: 30%
Note: Answer all the questions. All questions carry equal marks (20 each).
1) Brand Image, Identity and Positioning
(20 Marks)
Select any Indian brand and analyse how it has built its brand image and digital positioning across online platforms.
2) Brand Equity and Brand Extension
With reference to an Indian brand, examine how brand equity has supported its brand extension strategy in the digital space.
3) Advocacy, Interactivity and Convergence
Observe any digital brand campaign and discuss how advocacy, interactivity, and media convergence are used to engage consumers.
4) Online Advertising and Digital Media Integration
Analyse any online advertising campaign by an Indian brand to explain the use of digital advertising tools and hybrid media integration.
5) Digital PR, Social Media and Data-Driven Branding
Using a recent example, evaluate how an Indian brand uses digital PR tools, social media analytics, and big data to manage its brand reputation.
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