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IGNOU BTSC 103 SOLVED ASSIGNMENT

IGNOU BTSC 103 SOLVED ASSIGNMENT

BTSC 103 Solved Assignment
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BTSC 103: Understanding Tourism Marketing

Title Name IGNOU BTSC 103 SOLVED ASSIGNMENT
Type Soft Copy (E-Assignment) .pdf
University IGNOU
Degree BACHELOR DEGREE PROGRAMMES
Course Code BFTTM
Course Name Bachelor of Tourism and Travel Management
Subject Code BTSC 103
Subject Name Understanding Tourism Marketing
Year 2026
Session -
Language English Medium
Assignment Code BTSC 103/Assignment-1/2026
Product Description Assignment of BFTTM (Bachelor of Tourism and Travel Management) 2026. Latest BTSC 103 2026 Solved Assignment Solutions
Last Date of IGNOU Assignment Submission Last Date of Submission of IGNOU BEGC-131 (BAG) 2025-26 Assignment is for January 2026 Session: 30th September, 2026 (for December 2025 Term End Exam).

Semester Wise
January 2025 Session: 30th March, 2026 (for June 2026 Term End Exam).
July 2025 Session: 30th September, 2025 (for December 2025 Term End Exam).
FormatReady-to-Print PDF (.soft copy)

📅 Important Submission Dates

  • January 2026 Session: 31st March, 2026
  • July 2026 Session: 30th September, 2026

Why Choose Our Solved Assignments?

Accuracy: Solved by IGNOU subject experts.
Guidelines: Strictly follows 2025-26 official word limits.
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BTSC 103 (January 2026 - July 2026) - ENGLISH

BTSC 103: Understanding Tourism Marketing

(TUTOR MARKED ASSIGNMENT) (Jan & July 2026 session)

Course Code: BTSC 103

Programme: BFTTM

Total Mark: 100

Assignment Code: BTSC 103/TMA/2026

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 600 words.

Send your TMA to the Coordinator of your Study Centre.

1. Define Marketing. Describe the evolution of marketing philosophies from the 1950s to the current societal marketing era.

2. What is market segmentation? Discuss the major variables used for segmenting the market for tourism products and services.

3. Discuss the Marketing Mix of a tourism product.

4. Describe the various methods used to forecast tourism demand.

5. How does the brand name of an organization add value to a tour package? Explain how attractive packaging can influence a customer's purchase decision.

6. What is Pricing Strategy? Discuss the importance of pricing as an element of the marketing mix.

7. Evaluate the role of social media in destination promotion.

8. Define Distribution Channels (Place) and discuss their role in the tourism industry.

9. Discuss the challenges in adopting new technologies in tourism marketing.

10. Write notes on the following in about 150 words each:

a) Purpose of Market Research

b) Product Positioning

c) 5th P in tourism marketing

d) Meaning and purpose of Familiarization tour

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