IGNOU MTTM 6 SOLVED ASSIGNMENT

Included:

MTTM 6 (January 2025 - July 2025) - ENGLISH

MTTM-6: MARKETING FOR TOURISM MANAGERS

(TUTOR MARKED ASSIGNMENT)

Course Code: MTTM 6

Programme: MTTM

Total Marks: 100

Assignment Code: MTTM 6/TMA /2025

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. Discuss the various elements of Marketing Mix. Also explain the role of "People" in tourism service marketing.

2. What do you understand by Social Marketing? What is the relevance of social marketing in the modern society? Substantiate your answer with suitable examples.

3. Discuss Tourism Product Life Cycle with suitable examples

4. Define Market Segmentation. Discuss the significance of market segmentation in the tourism industry with the help of suitable examples.

5. Differentiate between the following:

i. Wholesaler and Retailer in Tourism

11. Production and Product Concept of Marketing

iii. Product Line and Product Mix

iv. Publicity and Advertisement

6. Explain the various determinants of Pricing with the help of suitable examples from the tourism and hospitality industry.

7. Define Personal Selling. Explain, with examples, the role and importance of Personal Selling in the tourism industry.

8. Define Sales Forecasting. Discuss the various approaches and methods of Sales forecasting.

9. Discuss the impact of government control on promotional decisions. Support your answer with examples from the Tourism industry.

10. Write short notes on any two of the following in about 300 words each:

i. Characteristics of Service Industry

ii. Distribution Channels of Tourism Industry

iii. Tourism Product Life Cycle

MTTM 6 (January 2026 - July 2026) - ENGLISH

Course Code: MTTM 6

Total Marks: 100

Programme: MTTM

Assignment Code: MTTM 6/ ΤΜΑ /2026

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. What do you understand by the term "Marketing Mix"? Discuss the role and importance of Marketing Mix in the Tourism Industry.

2. Discuss the characteristics of Service Industry. Explain how it affects the Marketing Mix with

suitable example

3. Define Market Segmentation. Explain the variables used for market segmentation in the tourism industry with the help of suitable examples.

4. What do you understand by Channels of Distribution? What are the channels of distribution used in tourism industry? Give relevant examples. 

5. Write short notes on the following:

i. Social Marketing

ii. Packaging in Tourism

iii. Marketing Strategy

iv. Role of Wholesaler in Tourism

6. Define marketing research. Discuss the purpose, scope, procedure, and application of marketing research. Also mention the problems in conducting marketing research in India. 20

7. What is marketing organization? Explain the changing role of marketing organization and methods of designing the marketing organization. 

8. Explain the Stages in Buyer decision making process. Discuss the Factors influencing consumer behavior with suitable examples.

9. Define Branding. Discuss the advantages and disadvantages of branding decisions with the help of suitable examples from tourism industry.

10. Write short notes on any two of the following:

i. Personal Selling

11. Determinants of Pricing

111. Sales Forecasting

Q: How will I receive the PDF?
A: Immediately after payment, the download link will appear and be sent to your email.

Q: Is this hand-written or typed?
A: This is a professional typed computer PDF. You can use it as a reference for your handwritten submission.