IGNOU MTTM 9 SOLVED ASSIGNMENT

Included:

MTTM 9 (January 2025 - July 2025) - ENGLISH

MTTM 9: UNDERSTANDING TOURISM MARKETS

(Tutor Marked Assignment)

Course Code: MTTM 9

Total Marks: 100

Programme: MTTM

Assignment Code MTTM 9/TMA/2025

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. What is marketing research? Describe the stages involved in a marketing research process. 20

2. Refer India Tourism Statistics 2022 (Pdf available on https://tourism.gov.in/market-research-and-statistics) and discuss the potential and dimensions of domestic and Inbound tourism in India. 20

3. Critically examine the role of Public Organisations, Local Bodies and NGOs in the marketing of a tourism destination.

4. Discuss giving suitable examples the alternative forms of tourism and how they can be marketed.

5. Give an account of the characteristics of the Asia and Pacific tourism market.

6. Describe the characteristics of Japanese tourist behaviour. Based on these characteristics, prepare a 7 days itinerary to India for a group of 10 Japanese senior citizens. 

7. Why are the Gulf and Middle East countries important tourism markets for India? Suggest ways how we can market India to these countries?

8. Why is tourism considered a hard business activity? Explain the various internal and external constraints that affect the marketing of India as a tourism destination.

9. Differentiate between NRI and PIO. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them.

10. Write short notes on the following factors, based on which tourism market segmentation is done.

Answer each in about 150 words:

a) Demographic profiles

b) Geographic factors

c) Psychographic attitudes

d) Prices

MTTM 9 (January 2026 - July 2026) - ENGLISH

 

Course Code: MTTM 9

Programme: MTTM

Total Marks: 100

Assignment Code MTTM 9/TMA/2026

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. Why is Retrospective Analysis important in tourism planning? Discuss the various types of information that should be generated to enable effective tourism marketing decision making.

2. What is market segmentation? Discuss the various tourism market segmentation variables. 

3. Define Travel Motivators and distinguish between destination-related and non-destination-related motivators.

4. Analyze the dimensions and historical evolution of domestic tourism in India.

5. What is outbound tourism? Discuss the needs, habits, and characteristics of the potential Indian outbound traveller.

6. Discuss the potential of the East Asian Pacific region both as a tourist generator and as a tourism destination.

7. Differentiate between NRI and PIOs. Discuss the "searching for one's roots" program initiated by the Ministry of Tourism, Government of India.

8. Explain with suitable examples the market constraints in developing Indian tourism industry.

9. Describe the characteristics of Japanese tourist behaviour. Based on these characteristics, prepare a 7 days itinerary to India for a group of 10 Japanese senior citizens.

10. Write short notes on the following

a) Qualitative Research Methodology

b) Market-led tourism

c) Alternative forms of tourism

d) Forecasting in tourism

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